In the event that Marktrix Ltd. (Aka: myElla.ai) or any of its affiliates (together hereinafter: 'marktrix') asks you for any information, you are hereby advised that we are committed to collecting, maintaining, and securing personal information about you in accordance with this Privacy Policy (this “Privacy Policy”), as well as applicable laws, rules and regulations. This Policy applies to personal information (as defined below) collected from Marktrix online resources and communications (such as this Website, via e-mail, mobile applications, and other online tools) that display a link to this Policy. This Policy does not apply to third-party online resources to which Marktrix’s Website may link, where Marktrix does not control the content or the privacy practices of such resources.

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How We Collect and Use Information

• Information for Customer Support and Inquiries

We collect and store personal information, such as a first and last name, email address, telephone number, and other contact information when you submit requests with respect to our products or services, or when you contact us. We will use such information to contact you only for the purposes for which you sent the request.

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• Information for Marketing and Promotional Purposes

We also collect and store personal information, such as name, company, address, email address, telephone number, business affiliation and other contact information, if you subscribe to our newsletter, for the purpose of sending you product information, marketing, business and promotional materials. We do so only if you have given your explicit, free and informed consent for such purposes. In line with the General Data Protection Regulation 2016/679 (GDPR) we will always give you the opportunity to opt in to our mailing list and without your consent we will not add you to our mailing list to receive direct marketing information.

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• Information for the maintenance and Improvement of our Website and Services

We may also use your personal information, such as web server logs, IP addresses, cookies and web beacons, when you send us inquiries regarding our products or when you browse the Website, to administrate and improve this Website or our products and services, for our internal records and for statistical analysis.

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• Cookies

We use cookies, web beacons, and similar technologies for various reasons, such as to understand and save your preferences for future visits, and to compile aggregate data about site traffic and site interaction. The information collected by such cookie, web beacon, or similar technology may include your IP address, your operating system, the browser language, browser type and version, the requested page and the time of the access.

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Legal Basis for Processing

Our collection and processing of personal information is based on the following:

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• Need to carry out the above processing of information, which is in anticipation of enterin into commercial engagements or as part of the performance of existing engagements with you or the organization you work for.

• To the extent that we use the personal information for advertising or promotional activities we will request your specific, freely-given, unbundled, informed and separate consent to such uses.

• To the extent that we use the personal information to improve this Website or for analyzing statistics, the basis for collection of data is our legitimate interest to conduct such improvements and analysis.

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Your Choices

You have several choices regarding your use of our Website. You could decide not to submit any personally identifiable information at all by not entering into any forms or data fields on our Website and not using any available personalized services. We may ask for your permission for certain uses of your information and you can agree to or decline those uses. If you opt-in for particular services or communications, such as an e-newsletter, you will be able to unsubscribe at any time by following the instructions included in each communication.

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Data Security

Marktrix uses technology and security precautions, rules and other procedures to protect your personal information from unauthorized access, improper use, disclosure, loss or destruction. To ensure the confidentiality of your information, Marktrix uses also industry standard firewalls and password protection, taking into consideration the state of the art technology, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of processing your personal information. It is, however, your personal responsibility to ensure that the computer you are using is adequately secured and protected against malicious software, such as trojans, computer viruses and worm programs. You are aware of the fact that without adequate security measures (e.g. secure web browser configuration, up-to-date antivirus software, personal firewall software, no usage of software from dubious sources) there is a risk that the data and passwords you use to protect access to your data, could be disclosed to unauthorized third parties. For more information about Marktrix Data Security, visit our Data Security Principles page.

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Data Sharing and Transfer

To the extent necessary to facilitate our ongoing provision of the services and communications to you, Marktrix shares personally identifiable data with outside companies or agents doing technological maintenance or working on our behalf to help fulfill business transactions, such as providing customer services, and sending marketing communications about our products, services and offers. We may also share personally identifiable data with our company’s subsidiaries and affiliates. All these companies and agents are subject to full compliance with the terms of our privacy policies. More specifically, we may transfer personal information to other companies or people under any ofthe following circumstances:

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• When we have your consent to share the information.

• When we need to send the information to companies who work on behalf of Marktrix to provide a product or service you have requested as part of our contractual relationship (we will only provide those companies the information they need to deliver the product or service, and they are prohibited from using that information for any other purpose)

• In the event of sale or transfer of all or substantially all of Marktrix or any Marktrix affiliate’s shares or assets, in cases of mergers or in case of negotiations with respect to the foregoing

• To our service providers and subcontractors in order to keep you up to date on the latest product announcements, services updates, special offers or other information we think you would like to hear about either from us or from our business partners (unless you have opted out of these types of communications), only if you gave your explicit, free and informed consent to such processing activities, as detailed above.

• To respond to appropriate requests of legitimate government agencies or where required by applicable laws, court orders, or government regulations.

• Where needed for corporate audits or to investigate or respond to a complaint or security threat.

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We will not sell or otherwise transfer the personally identifiable information you provide to us at our Website to any third parties for their own direct marketing use unless we provide clear notice to you and obtain your explicit consent for your data to be shared in this manner. For the above purposes, personal information may be transferred to recipients in countries around the world (which may be located inside or outside the EU/EEA, European Economic Area) which may not have equivalent privacy and data protection laws to the country in which you reside. When transferring personal data to countries outside the EU/EEA, to jurisdictions that did not receive an adequacy decision by the European Commission, we use standard contractual clauses approved by the European Commission to ensure a sufficient level of protection for your personal information. The standard contractual clauses can be found via the following link: https://commission.europa.eu/law/law-topic/data-protection/international-dimension-data-protection_en.

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Data Retention

Marktrix stores the personal information as long as it is necessary to fulfil the purpose for which the data has been collected. This means that Marktrix deletes your personal information either when such information is no longer necessary or upon your request. Statistics which have been anonymised may be saved thereafter.

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Data Subject Rights

You may at any time request the rectification or erasure of your personal information. Please note however that deletion could mean that Marktrix cannot process your requests or provide you any requested services. You have the right to request a copy of your personal information from our record. You have the right to request a limitation of the use of your personal information (for example if you deem the information to be incorrect) or the termination of use of your personal information (for example as regards the use of the information to improve our services).

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Third-party Websites

Our Website may contain links to a number of websites that may offer useful information to our visitors. Marktrix does not share your personal information with those websites and is not responsible for their privacy practices. It should be clarified that this Privacy Policy does not apply to those websites, and we recommend communicating to them directly for information on their privacy policies. Some of these third-party websites may have permission to include the Marktrix logo, even though they are not operated or maintained by Marktrix. Although we choose our business partners carefully, Marktrix is not responsible for the privacy practices of websites operated by third parties that are linked to our site. Once you have left our Website, you should check the applicable privacy policy of the third party website to determine how they will handle any information they collect from you.

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Complies with the Google API Services User Data Policy

With respect to personal data we obtain from Google APIs used in our integration with certain Google services, our use of such personal data and data aggregated, anonymized, or derived therefrom is limited to certain purposesc, in adherence with the Limited Use requirements as detailed in Google API Services User Data Policy , inluding the Limited Use Policy .

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Privacy Policy for Children

Our Website is directed to an adult audience. We do not collect any personally identifiable information from anyone we know to be under the age of 16 without the prior, verifiable consent of his or her legal representative. Such legal representative has the right, upon request, to view the information provided by the child and/or to require that it be deleted.

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Updates to Privacy Policy

From time to time, Marktrix may revise this Privacy Policy. Any such changes to this Privacy Policy will be promptly communicated on this page. Continued use of our Website after receiving notice of a change in our Privacy Policy indicates your consent to the use of newly submitted information in accordance with the amended Marktrix Privacy Policy. The effective date of this Privacy Policy is January 12, 2022.

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Privacy Inquiries

Marktrix is responsible for the processing of your personal information, and requests to exercise your rights as stated above shall be addressed to Marktrix Ltd., email address: ella@myella.ai. If you are a resident of the EU/EEA, and have a complaint regarding the processing of your personal information by Marktrix you are entitled to report such dissatisfaction to the applicable supervisory authority in your country of residence.

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How to Contact Marktrix

For questions or if you wish Marktrix to amend or delete your personal information, please contact us at the following email address: ella@myella.ai