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5 Tools Every e-Commerce SMB Needs - Part One: Design & Editing Tools

Maya, Brand Building Expert

5 Tools Every e-Commerce SMB Needs - Part One: Design & Editing Tools -
5 Tools Every e-Commerce SMB Needs - Part One: Design & Editing Tools -

To people outside of the marketing world, content creation for social media seems simple.

But you and I both know that isn’t always the case.

As a virtual marketing assistant, I know how much work goes into creating beautiful, high-quality images. Thankfully, if you aren’t a graphic designer, there are plenty of tools (many of them free) that make designing and editing picture-perfect content a breeze.

Since I’m no gatekeeper, I’m here to share the best design and editing tools you absolutely need to put in your digital marketing toolbox as an eCommerce seller right now!

Let’s dive right in, shall we?


Canva is, without a doubt, the most popular content creation tool today, and for a good reason.

Even if you have little to no design knowledge, you can still create incredibly aesthetically-pleasing pieces of content in just a few steps using the library of available templates. You can create anything from blog posts, social media graphics, and ads, to videos in a matter of seconds! Customizing your designs is super straightforward, and you can either use Canva’s existing elements or add your own for a unique touch!

If you only have a fundamental level of design knowledge, but you want to produce eye-grabbing designs, you’ll love working with Canva.


  • Little-to-no design knowledge needed

  • Budget-friendly: Free and paid plans

  • Variety of templates and elements

  • Share on social media and other platforms


  • Cannot download Raw file

  • Free version is limited

  • Cannot move one design to another

  • Cannot create unique elements

VistaCreate (Formally Crello)

VistaCreate is similar to, but a more advanced version of Canva in that it’s a content creation tool that allows you to create visually appealing videos, graphics for social media, animations, and other designs with a wide range of templates.

However, VistaCreate is for people who have a bit more design experience and want better variety in their content. It’s best for small business owners, social media marketers, bloggers, and other professionals who want to create daily content without spending a large budget.


  • Fully customizable with a drag-and-drop feature

  • Massive library of over 50K static and animated templates, video and audio files, and over 200M royalty-free stock images.

  • Free and paid plans

  • Can invite team members


  • Limited number of downloads in the free version

  • Limited video-editing capabilities


If you don’t want to drain your marketing budget, but you want to create fantastic video content that hits the mark, you absolutely must take advantage of Powtoon.

Powtoon is for small business owners who want to produce high-quality video content for presentations, marketing, training, and more.


  • Straight-forward, user-friendly design and editing tool

  • Multiple export options

  • Highly-customized animation capabilities


  • Locked features for non-paying users

  • Limited music library


If you need a simple, easy-to-use video content design tool, Animoto is an excellent solution! In the blink of an eye, you can design videos with their ready-to-use templates or customize your own that are perfect to put on your e-Commerce website or to use for promos.


  • Inexpensive paid plans

  • Drag-and-drop features

  • Variety of templates


  • Free version has their branding

  • No undo tool

  • Limited editing features - lack of user-control

Creatopy (Formally BannerSnack)

Creatopy is a life-saver if you want to create eye-catching ads but have limited design knowledge. It’s the perfect tool for designing and editing social media ads, banner ads, and video content for your e-Commerce website and blogs.


  • Tiered pricing allows you to choose a plan that works for your needs

  • Can embed banners to your website

  • User-friendly interface with drag-and-drop features

  • High-quality, HTML ads

  • Cost-efficient


  • Free plan is basic, with limited functions

  • Free plans include a watermark

  • Limited design tools

To Sum It Up

Regardless of if you are looking to design content for social media, produce eye-grabbing video ads, or if you want to create the perfect product images for your website, these design tools are invaluable tools to make it happen!If you need help deciding which tool is perfect for you, or if you want someone to take the weight of content creation off your shoulders, get in touch!

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